Social networks are a great way for companies to stay in touch with their potential or current customers...
However, they can be used as a tool to earn money, as we can see in the example of the German car manufacturer. Mercedes is one of the most popular car manufacturers around the world, so that they do not need any special advertising or promotion, but still, they did not want to lag behind its competitors and therefore made their page on the social network Facebook. In July of this year, Mercedes page on Facebook had 15 million "likes", and now it has more than 17 million.
This information is not insignificant, given that the estimated value of their Facebook page is 7.2 million EUR, which no other car manufacturer can claim their own. In second place in this ranking of the page is Aston Martin Company worthy 3.48 million EUR, while third place went Land Rover with an estimated value of 2.8 million EUR.
To mark this important moment and celebrate their success, the designers of the Mercedes brand used duck tape on the wall in order to create a very authentic replica of their AMG GT model in scale 1: 1.
