The new eyewear collection of Chanel brand for the season spring / summer 2015 was discovered last year at the Fashion Week in Paris...
Just a few weeks ago we had the opportunity to see the official ad campaign for this line. Of course, since it comes from a brand like Chanel, the collection is amazing, and the campaign was designed by the one and only Karl Lagerfeld. The star of the new campaign is an American actress Kristen Stewart, who continues her long association with the brand Chanel. She posed in stunning black and white images, of course, wearing, new chic spectacles and sunglasses.
In this campaign, Kristen played the role of a charming vintage photo reporter with a camera and a quizzical look that framed the new Chanel pieces. Kristen looked very elegant, intelligent and sophisticated, like a real lady, which is precisely the target group of the French fashion brand Chanel.
New Chanel eyewear collection presents contemporary and "fancy" shapes of glasses (butterfly, round, square XL or cat's eye), while the spectacles made in the classical style, with rounded masculine and feminine frames. The French fashion house and Karl Lagerfeld also presented a short film behind the scenes where we can see the process of making this campaign.
