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FAMOUS LADIES FOR FENDI 3BAGUETTE
Fendi 3Baguette handbags will receive a new personalized outfit, which five famous ladies will give them…
The Italian fashion house has invited Rihanna, Sarah Jessica Parker, Rachel Feinstein, Jourdan Dunn and Leandra Medine to present their interpretation of the modern handbag in order to organize a charity auction. Special editions are part of the celebration of the opening of new flagship of the brand on Madison Avenue in New York.
We will not be able to see the designs of these talented ladies until 13 February, and it is also the date of the opening of the new boutique. Cocktail party organized by Karl Lagerfeld, Silvia Venturini Fendi and CEO Pietro Beccari will create the right atmosphere for a charity auction, which will then follow. After its official launch, purses will be displayed in the windows of a new boutique in the period from 13 February to 13 March. Interested buyers will be able to start their bidding when these bags are launched via the website, which is dedicated to the auction and which will soon be active.
The profits from the sale of these handbags will be forwarded to a humanitarian organization that will these five ladies choose. Rihanna is selected The Clara Lionel Foundation, while Sarah Jessica Parker decided to Brain Trauma Foundation. Jourdan Dunn will forward her proceeds to Sickle Cell Disease Association, and Leandra Medine will support the Fund for Ovarian Cancer Research. Rachel Feinstein chose the Naomi Berrie Diabetes Center organization.
Pietro Beccari said that this project was a very personal thing: "They had freedom of choice, they picked their favorite colors, emulating on your personal style. Also, this action shows that nothing is impossible for top artists Fendi brand. "
Fendi handbags 3Baguette was presented for the first time at the end of last year and it has a structural form with FF Logo in the form of clips. In this way, the famous FF doesn’t have only a decorative role. Sarah Jessica, Rihanna and Rachel have also contributed to the new collection, designing micro baguette models.
This is not the first time that the Fendi brand partnered with well-known stars with good aim. Last year, to mark the opening of the London boutiques, they have collaborated with Adelle, Tracey Emin, Gwyneth Paltrow, Zaha Hadid and Jerry Hall, who have designed their own versions of popular Peekaboo bag. Funds raised from this auction were also directed to charitable organizations.
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