NEW YORK FASHION WEEK - OFFICIALLY LAUNCHED

Lincoln Center in New York, for the ninth time in a row, is hosting the famous New York Fashion Week...

During seven days in September, more than 300 designers will show their Spring / Summer 2015 collections for all lovers of fashion, potential buyers and critics at the New York Fashion Week. One of the designers who will display their creations is Lubov Azria from Kiev. She explained how much time it generally takes to prepare the collection:

"We start to work on the development of ideas for about nine months in advance," says Azria. "After that, we start with the selection of colors and concepts, and then it all merges into one entity. In fashion, nothing can be forced out you. It will seem like you’re trying too hard. I think that the best collections are the ones that look like they were created without any effort, which look and seem natural."

In 2006, Azria and her husband debuted with their Max Azria and BCBG Max Azria collections during NY Fashion Week. Two years later, they added to their oeuvre Herve Leger by Max Azria. The brand gradually had grown and evolved, and today it has become a globally known and renowned name in the fashion world.

In a hurry about perfect setting for the New York Fashion Week, Azria selects the perfect music and models to show new creations.

"It's not just that the model has a beautiful face," says Azria. "One must have self-confidence, strength, and must have a certain body type that can perfectly display the clothing. On the other hand, if we maintain castings, it's more about the character. We have to complete six months of work in ten minutes. There are no words, just music and lighting which have to tell your story. So, if a model can not tell your story in her walk, then the model does not need to be part of the show, regardless of beauty and physical attractiveness. "

From 04.09. until 11.09., New York Fashion Week will attract a huge number of visitors and officially open another season of conquering international catwalks and presenting new trends.

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