World number one tennis player Novak Djokovic and JACOB’S CREEK, the official wine of the US Open, hosted a cooking masterclass in the lead up to the US Open to celebrate the US launch of the Jacob’s Creek ‘Made By’ films series – films that reveal the story behind the tennis star.
Swapping centre court for centre stage, Djokovic and Celebrity Chef Casey Thompson prepared one of his favourite recipes for guests and discussed how his passion for food hasplayed a key role in shaping who he is. Novak is the star of the Jacob’s Creek ‘Made By’ films series, which since it’s launch has had six million views. Unscripted and raw, the films show a side of Novak the world has perhaps not seen before. We see the real Novak, recounting the never before told life stories from Belgrade, Serbia, celebrating the people, places and passions that have made him the tennis champion he is today.
Commenting on the films at the event, Djokovic said: “I hope by watching the films, people can truly get a sense of my personal journey. Creating the ‘Made By’ films series has allowed me to share my story, in my own words, with the world.“ On celebrating with films with a cooking demonstration Djokovic said, “Food is a huge passion of mine which I touch on in the films – from watching my parents in their restaurant in Serbia to understanding the impact food has on my tennis performance. It’s good fun for me to show off my cooking skills and how I handle myself in the kitchen – versus the tennis court!”
Derek Oliver, Global Marketing Director of Jacob’s Creek said, “The ‘Made By’ films series brings to life the determination and dedication Djokovic puts into his career. Our partnership has been truly collaborative, we have worked together to create a series that showcases the authentic spirit that Jacob’s Creek celebrates, one that we are proud to bring to the US.”
The ‘Made By’ films series has three chapters, Birthed from Serbia, Shaped by Jelena and Inspired by Dreams. The films plus outtakes and behind the scenes can be viewed online at www.madebyjacobscreek.com
The ‘Made By’ films are the next evolution of the extremely successful Jacob’s Creek ‘Open Film Series’ starring tennis legend Andre Agassi.
