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IVV: a journey through the 60s and nature for the new 2018 collection
IVV, an historical brand in the scenario of the Italian high-ranking glass industry, turns up for the meeting with the fairs dedicated to the “homeware and tableware” focusing more and more on those elements which make it be a unique company: craftsmanship, top quality and innovation.
A long tradition, a clear-cut style and a constant research on product allow the offer of collections to evolve in full compliance with the brand codes.
The connection between the offered image and the final consumer’s expectations is very steady: IVV is an unquestionable reference point for Made in Italy and for the 2018 homeware trends.
A magic journey through nature feeds the creative process which defines the new proposals by Industria Vetraria Valdarnese for Spring and Summer 2018. A template, a colour, a plasticity, among what we usually find around us, create a suggestion which takes shape thanks to that productive skill which has always distinguished IVV. Substance is, it is worth to remember it, a top-quality glass which is unusually pure.
For some collections a strong reference is made to the 60s: the decade marked by pop and futurist culture arrives at the IVV glasses with kaleidoscopic patterns and geometrical forms, wavy, circular or rectangular ones, preferring warm and joyful chromatic tones and bright and rich shades.
These new offers confirm that IVV wants to renew the concept of “setting” the table making it be even more modern and versatile and using the colour, which has always been a distinctive mark of IVV style, in an even more appealing and trendy way.
To be noticed the meaningful presence, among the 2018 shades, of the dove grey suggested in an original shade with reflexes turning pink for a modern and, at the same time, elegant effect.
IVV952 News Spring/Summer 2018
The IVV952 items are all hand made. The flaws, the differences between one item and the other one, they demonstrate a manual manufacturing. Each piece is a unique sample. Still today, as the tradition of master glassworkers teaches, they are shaped by the ability of extraordinary craftsmen who, from one generation to the another, hand down a precious art.
These collections convey the most refined essence of IVV and are positioned on a market which aims to find in the furnishing accessories and in decoration items that beauty which makes design be closer to art and which aspires to uniqueness.
IVV Everyday News 2018
IVV Everyday is ideal for those who love an easy lifestyle and surround themselves with contemporary, practical and trendy creations. A direct and communicative design for a daily use of glass. A range of practical, fresh and coloured offers, within everybody’s means.
Please visit www.ivvnet.it
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