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Matteo Brioni's Raw Earth
MATTEO BRIONI was one of the exhibitors of ITALIAN LUXURY INTERIORS at Downtown Design Dubai with his raw earth. TerraEvoca, one of his latest and most elegant collection was presented to the visitors.
TerraEvoca is the new project of decorative interior finishes. A concept full of emotions that generates tactile surfaces where the light, thanks to the decoration, get into a symbiosis with the matter. TerraEvoca finds its uniqueness in high-relief technique, hand made by Matteo Brioni’s master craftsmen: an artistic customized decoration that makes each application exclusive and unique.
Clay, water and natural aggregates. this is the recipe for Matteo Brioni’s raw earth, which embellishes numerous installations in the city of Milan during Milan Design Week 2017. A family tradition of brick making that goes back almost a century and a personal passion for form and building have inspired the young architect Matteo Brioni to experiment and take risks with a material that has always been one of architecture’s basic elements. The result is that, in 2010, the Matteo Brioni company was formed by a team with expertise in laying and experimenting with the raw earth. Led by Matteo himself, this team continues to search for new applications of what is a remarkably traditional material in architecture and interior design. Ideal for continuous surfaces, both horizontal and vertical, the earth sinuously conforms to any shape, molding to its support and creating tactile experiences that render the environments in which it is used unique.
"The insight came in 2004 when I saw an unfired brick at a trade fair and I thought it might be an interesting product to diversify the production of the family business a bit," says Matteo Brioni. "I went on the internet, I documented and contacted the individual universities and professionals in Italy who had begun to deal with this topic and began collaborating with them. After the bricks came the plasters and then the finishes. A little bit at a time interest in the ‘raw system’ grew, along with contacts and research. By 2009 this product was already taking up all of my work time and so in 2010 I decided to create my own company out of what had been the family business for four generations. Now I wake up every day full of ideas and new projects. I love challenges and I never say no, even to the most unusual requests that come from designers and architects, because they contribute to raising the bar of our skills and abilities."
Under the knowledgeable art direction of architect Marialaura Rossiello of Studio Irvine, who guides Matteo Brioni's expertise, the brand has become the benchmark for raw earth. "The first time I saw Matteo Brioni’s earth in Gonzaga I found myself literally with my heels in the mud, and I quickly realized that I had to take off those heels for the years I’d be doing artistic direction for Matteo Brioni," declares Marialaura. "The goal was to transfer the generational history of Matteo Brioni and his passion into an established and well-known name. Matteo is the producer, supplier, the one who selects, and the one who applies, in a word: the architect of raw earth. He consults, creates work teams, applies and baptizes new products and tailors them to each new project. Matteo is also synonymous with ecology, passion, and heart that speak through an ethical material, capable of adapting to any shape and aesthetic desire. The material that enters into a relationship with the person. In the future? We'll be working on three dimensional products and modularity, to open new markets and stimulate the world of interior design.”
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