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The ravishing light of Catellani & Smith at the Salvioni Milano Durini Showroom
Ever since it opened last year, the Salvioni Milano Durini showroom has embodied a new concept of multi-brand store, thanks to its tailor-made services conceived to address the most disparate interior design needs.
Located in one of the most prestigious districts for Italian and international design, the store occupies a historic early 20th-century building. With its various themed floors, Salvioni Milano Durini is also the Milanese 'home' of Catellani & Smith, which is the only designer lighting brand represented in the exclusive showroom.
Each floor of the stately building features one significant Catellani & Smith creation, which adds its warm and compelling light to the interplay of spaces and furnishings, generating a truly extraordinary ambiance.
The Lederam, Fil de Fer, Luci d’Oro, Stchu Moon and Turciù series are not only offered in their standard versions but also in fully customized special editions, consistently with the bespoke approach that is at the core of the Salvioni vision.
Catellani & Smith is also leaving a mark on the exteriors of Salvioni Milano Durini, with the intriguing outdoor collection shining its lights onto the terraces and vertical gardens that enrich the Via Durini venue. The Sypha collection and the More and Medouse lamps are like luminous 'plants' waiting to be reinvented , ready to flourish and multiply, in different habitats, through the creativity of architects and designers.
Photo credit Nava-Rapacchietta
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