New collaboration that tells the story of an unexpected, moving philosophy of life in the open air, where design is inspired by nature and creativity becomes pure evasion
Liu Jo makes its début in interior design at Salone del Mobile 2018
For the 57th Salone del Mobile in Milan, Liu Jo makes its début in design with the Living Collection, created in collaboration with the Romagna-based design leader, the ATL Group, thus becoming an ambassador of the Italian spirit and elegance with which the brand has been associated since 1995.
The Liu Jo Living Collection of furniture, chairs, tables, sofas and beds has been designed to be both sophisticated and accessible: the all-Italian quality of the Liu Jo brand thus translates into versatile, contemporary furnishings addressed to a discerning target audience with a keen eye for detail and innovation and seeking interior décors capable of reflecting their innermost identity.
The collection stands out for its quality materials, special details and unmistakable design, pouring into these pieces of furniture that same care and attention that Liu Jo pours into its fashion collections. The concept? To be able to dress and undress the furniture with simple, swift movements, thanks to a "kit" of different, versatile styles that users can choose from and apply according to their mood. And then there are studs, weaves, open embroideries and a mixing and matching of new materials and details on sofas, chairs, beds and other furnishings, echoing the quintessentially Italian worlds of fashion and interior design.
Marco Marchi, Sole Director and Head of Style at Liu Jo, declares: "We are very happy with this new living collection and with our partnership with the ATL Group, which have allowed us to expand the Liu Jo style universe, transposing our traditional glamour and elegance into the iconic and strategic interior design sector. Our constant pursuit of innovation has driven us in this direction, resulting is a collection that characterises the brand's image and brings our values into the homes of our consumers."
Franco Tartagni, CEO of ATL Group, says: "We are proud of our collaboration with Liu Jo, based on a common and fascinating vision stemming from the sharing of concrete objectives: on the one hand, the creation of high quality, all-Italian products, and on the other, the desire to associate those products with the intrinsic style of Liu Jo. For ATL, this is certainly a new challenge; one that we have taken up with great enthusiasm, leveraging all the sensitivity and production know-how gained in our many years of experience."
The new Liu Jo Living Collection is the latest and most original element of the brand extension strategy that the Italian company has been conducting for many seasons, with the aim of developing an all-round lifestyle brand and granting the home environment a glamorous and contemporary appeal.
Read next luxury article: The Three Rocks Tables by Joana Santos Barbosa