New collaboration that tells the story of an unexpected, moving philosophy of life in the open air, where design is inspired by nature and creativity becomes pure evasion
Nomadic spirit and air of travel in the new furniture collection
Etro launches its new line Home Interiors, in collaboration with Jumbo Group. The unique furnishing collection – a natural continuation of Etro fashion, sharing both its style and values – will be presented for the first time at the Salone del Mobile di Milano.
Four different stories introduce this refined and linear furnishing collection in which exceptional materials are combined with the brand's iconic fabrics, created exclusively for this line. The result is a collection of armchairs, sofas, chaise longues, consoles, bookcases and coffee tables for the living room; tables, chairs, madias and sideboards for the dining room; beds, bedside tables, dressing tables and dressers for the bedroom; and also a lighting collection, all characterised by the unique style of the brand, which has always embodied refinement, creativity and a vibrant sense of colour.
The collection features an iconic piece, the Babel armchair, part of the “Nomadic Story”, inspired by travels in India and Western Asia, in which the power of symbolic language is expressed through the masterful use of fabrics and of the brand's quintessential pattern, Paisley. The Babel seat has a shape reminiscent of that of a foldable travel chair, while still maintaining a refined, luxurious throne-like form. Thus, the voyage themed essence of the collection is enriched by a touch of irony, the tale of travel emphasised by the symbolic presence of a suitcase, a trusted companion to the distant lands so dear to the brand.
The collection, which is the work of extraordinary Italian craftsmanship, mixes elements of contemporary design with Etro's classic fabrics, effectively embodying the idea of "New Tradition", which combines classical and experimental elements with innovation. Home Interiors completes the Etro world, bringing a unique and refined style to your home.
The collection will be presented at the Salone del Mobile di Milano, hosted at the pavilion n.3 xLux, and with two special events at the Etro Home boutique in via Pontaccio 17 and at the Jumbo Group showroom Scultura & Design in via Hoepli 8.
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