Chanel rises to new heights in uber-stylish cable cars while offering an opportunity to ski down the Alps in the most glamorous way!
The label has launched a pop-up boutique at one of the most elite ski location in the Alps. And to mark this launch, Chanel has set up exclusively designed cable-cars that feature signature sketches by Karl Lagerfeld.
Located at Courchevel ski resort, the temporary outpost along with the designer cable cars promise to raise the bar of the brand’s innovative advertising strategy. Of the 72 Jardin Alpin cable cars, the Czar of fashion world has Chanel-ized 36 of them with his own sketches depicting images of Coco Chanel, polar bears and designs of pieces from his collections.
