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Jumbo Group and Baglioni Hotel Carlton in a special project combining design and hospitality
In the heart of Milan, Jumbo Group redesigns the spaces of Caffé Baglioni and “Montenapoleone Terrace Suite”, Baglioni Hotel Carlton’s most exclusive suite.
Jumbo Group and Baglioni Hotel Carlton, two excellences of Made in Italy in the furniture and hotel industry, for the first time together in a project that combines design and hospitality. True expression of the Italian lifestyle, these two realities meet in a setting able to offer an immersive experience where furniture develops into a new concept of lifestyle, creating an innovative dimension of luxury.
Inaugurated on October 16th 2018 with an exclusive event promoted by Marie Claire Maison, the project, designed by Livio Ballabio, Jumbo Group’s creative director, reinterprets the spaces of the “Montenapoleone Terrace Suite” and the Caffé Baglioni through the refined charm of two Jumbo Group’s furniture collections. In the main apartment of the “Montenapoleone Terrace Suite”, the most exclusive one, the absolute protagonist is Jumbo Collection, a classic line able to express the concept of luxury at the highest levels according to a new, more contemporary and brighter approach.
The delicate color palette in the shades of beige and olive green, embellished with golden touches, creates a refined setting, in which are positioned the pieces characterized by precious marbles, such as cloudy onyx, and crystal.
A selection of refined materials whose manufacturing shows the craftsmanship which has always featured the brand. A mix of elements creating a cross-cutting interior design project, in which oriental and French inspirations come together in an eclectic mix, expression of a new dimension of classic style.
Connected to the main apartment, the junior suite wears Gianfranco Ferré Home’s unmistakable style: the interior decoration in a palette of putty-colour, brown and bronze, combined with the warm feeling of leather and velvet fabrics, creates an enveloping, delicate and comfortable space with a contemporary and ambitious taste. At Caffé Baglioni, Milan style elegance is expressed in all its power through an amazing selection of Gianfranco Ferré Home’s furnishings and accessories.
The lighting recalling the 50s style enhances the refinement of the special editions: armchairs with an enveloping design and essential lines upholstered in leather and weave on the back or in velvet. The tables, created especially for the occasion, are characterized by the presence of aligned ropes to create a refined grosgrain effect, also visible on the walls. A refined chromatic palette is created starting from a refined air force blue, a light blue shade with gray undertones, a color with a strong personality and distinctive character, combined with tones of gray in the walls and black in the ropes.
The Caffé Baglioni thus acquires a very masculine character, revisiting in a contemporary key the typical cigar room environment of the 50s. An exclusive interior design proposal, able to reflect the true essence of Milan lifestyle, intended as an expression of a cultured and refined taste and a new vision of intellectual elegance.
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