ADRIANA LIMA & ELEGANCE OF PORTOFINO

Portofino - a name reminiscent of the best that Italy can offer you...

The story of the Portofino watch family starts in the late seventies. IWC Schaffhausen brand noticed a constant demand for timeless, classic models of watches, and their elegant Lepine pocket watch was the inspiration for this new line. The dial was rotated by 90 degrees and a moon phase display was added. The new wristwatch pocket-style watch was first shown in 1984 and was named Portofino. Since then, the Portofino collection of watches is one of the most successful products of the brand IWC Schaffhausen - it is a low-key expression of good taste. This year, IWC Schaffhausen presents us with a brand new Portofino Midsize collection of timepieces that exude beauty and elegance, in a smaller size. They are ideal for lovers of refined watches, which aren’t massive and perfectly adorn your wrist.

Only a short distance from the old abbey, with magical gardens and endless views of the Tigullio Bay - that is Portofino. It is a place that is very delicate, where nothing disturbs the aura of timeless grandeur that surrounds this location. At places such as this history is written - or photographed.

Four years after the first series of images, which was created by the famous photographer Peter Lindbergh for the prestigious watch manufacturer IWC Schaffhausen in Portofino, CEO of the brand - Georges Kern, pulled together another lineup that only IWC brand can gather, as Lindberg said. This time, in honor of the IWC brand famous names acting and fashion were gathered - Cate Blanchett, Emily Blunt, Zhu Xun, Christoph Waltz, Ewan McGregor, Karoline Kurkova and Adriana Lima. The group went for a walk along the picturesque trails of Portofino, in elegant attire, after which they enjoyed at the famous Italian espresso in the cafe, which seems to be trapped in old times. Ladies were graceful and proud, while the gentlemen were relaxed. New models of Midsize clocks were featured, which play with contrasts, blurring the boundaries of masculinity and femininity, and are attractive both to ladies and gentlemen.

Two supermodels were photographed with grapevines and bushes in the background, while creating a modern music landscape. Two yachts cut through the water that was behind them. The panels of white cloth were moved back and forth. This setting was designed by the brilliant Peter Lindbergh. He was dressed in his familiar combination - hat, blue shirt, beige chino pants and sneakers - while exuding energy and friendly emotions. He really enjoyed the company of these two beautiful ladies, one blonde and the brunette, who were elegantly posing for his visions. At the end of the shooting, Lindberg had about 8,000 photos. Two supermodels and friends of the brand enjoyed his trip to Portofino, as well as photographic sessions with ingenious Lindberg.

"A watch is a very important accessory, especially if you do not like to wear too much jewelry. I think the watch reveals a lot about your personality and I'm fascinated by the way IWC watches have a soul and reveal a new face. Each clock - Aquatimer, Pilot's Portofino Midsize Watch or clock - is powerful and at the same time graceful, while giving its wearer a sense of power, "said Adriana Lima after shooting with Lindberg.

"The moment that I remember very well is just my presence in the magical Portofino. I felt as if I had traveled back in time - like a Hollywood star that was shot by a director who did not want an ordinary picture, but those raw, timeless, elegant ones. Working with Peter Lindbergh is always a treat, because he perfectly understands the inner beauty of a woman, "said Karolina Kurkova.

With a clear focus on technology and development, the Swiss manufacturer of clocks creates perfect watches since 1868. This company has become internationally recognized for its passion for innovative solutions and technical ingenuity. As one of the leading brands of the world in the field of luxury timepieces IWC Schaffhausen creates haute horlogerie watches at its best, combining superior precision with exclusive design.

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