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Cartier presents Libre collection at SIHH 2018
The LIBRE collection causes us to lose our bearings, invites speculation of our visual interpretation, and reveals a hidden meaning. It is a transformation, a revelation, a form of extravagance that ensures the impact of LIBRE. An artful distortion of the oval.
The Cartier Libre collection was born of a desire to play with the Maison’s signature watch shapes. They are stretched, shrunk and transformed into objects of fantasy with unbridled creative licence. Cartier Libre appeals to the collectionneuse, the figure of the watchmaking collector.
Hitherto unseen shapes echo the Baignoire and Crash watches. Their proportions are disrupted, volumes accentuated and lines lengthened. Seeking to disrupt the Cartier repertoire, these are adventures in extravagance where precious materials and contrasting colours are breathtakingly feminine and minimalist in design.
The aesthetic that emerges is like no other. It defies categorisation. The Cartier codes are present; whether visible or perceptible only to the eye of the connoisseur, they are the ultimate guarantee of authenticity. The result is radical, brazen, paradoxical: the tension between refinement and excess. Five limited-edition individually numbered jewellery watches meet a single definition: the immediately recognizable Cartier signature.
BEHIND THE SCENES AT THE WATCH CREATION STUDIO
The Cartier Watch Creation Studio is a sunny oasis in the heart of Paris where jewellery watches are designed and developed. In the hushed, light-filled studio an atmosphere of concentration pervades as the teams pore over their work. Young, international, and representing a diverse array of backgrounds, each member of the team has forged their own individual path. Their complementary skill sets unleash a synergy that makes each member an indispensable contributor to the creative tasks at hand.
The first step in the design process is the drawing. Design is the feeling, the intuition that inspires an object of beauty. There is no substitute for a hand-drawn design. The designer works freestyle, tapping into the repertoire and codes of the Maison to conjure into being a fledgling Cartier creation. The drawing serves as a reference point. It is used to draft the specifications of the production process and anticipate the challenges involved. It acts as a guide to production of the three-dimensional piece.
The designers liaise with the mock-up team, which is tasked with adapting the technical constraints to the aesthetic. The sole objective is to stay true to the design. The process is paved with challenges, and new techniques may need to be developed to meet the requirements along the way. The Design Office is responsible for ensuring the product meets the quality standards of the Cartier Manufacture in La-Chaux-de-Fonds, Switzerland. Once these constraints are understood they can be converted into creative opportunities that enhance the design. The complexity of the design process can be seen in this constant trade-off between opposing concerns.
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