Bruno Nardelli: Our entry into the men’s watch market enables us to complete our selection and to be increasingly more appealing to our customers...
The Liu Jo Man Collection is launched – Liu Jo’s first collection of men’s watches will be presented to international buyers in March at Baselworld 2015, the World Watch and Jewellery Show scheduled for March 19th – 26th in Basel (Hall 1.2 – Stand E05 ). Liu Jo Man has been developed by Liu Jo Luxury, the brand established in 2006 by the license agreement between Liu Jo and Nardelli Luxury, a leading player in the jewellery and watch sector. Under the guidance of CEO and Creative Director Bruno Nardelli, the company is one of the few Italian industrial companies operating in the fashion sector at the international level. In addition, this year the company has welcomed amongst its shareholders the former Managing Director of Fossil, Stefano Abbati, who has also been appointed Vice President responsible for internationalization strategy and sales.
“Our entry into the men’s watch market,” states Bruno Nardelli, “enables us to complete our selection and to be increasingly more appealing to our customers in Italy and in other countries.” Liu Jo is increasingly perceived as a cross brand, loved not only by women, but also by men and the Liu Jo Luxury men’s collection moves in this direction.
“Times have changed,” continues Bruno Nardelli, “and so have the ways of men.” The old rule, ‘Tell me what watch you wear and I will tell you who you are’ seems to have lost its worth, leaving room for a more creative approach. The men’s collection is designed as a response to the various style needs of a contemporary man, who is increasingly more focused on details."
“Today men,” states Stefano Abbati, “interpret fashion in an increasingly more personal manner and thus even watches are no longer limited to telling time only, but rather they create the proper adornment for an increasingly more refined total look. Refined design and careful attention to detail make these watches an unparalleled, of-the-moment selection indispensable for every occasion. The man who identifies himself in Liu Jo loves to wear a watch and often has at least two watches: one for daytime, a second more casual one and sometimes a third watch, to complete more elegant and formal looks.”
The Collection
Three worlds represent the leitmotif of the entire collection:
RIVA. With its steel or black case, RIVA can be considered a classic with a retro-inspired twist. Marked by clean, linear styling with a minimal watch band in black or brown leather, or in polished steel, this watch is also available in the total black version.
JET. Complete with chronometer and Arabic numerals. Easy to read, elegant and minimal in steel and in black, the watch band is made of stitched leather. The black and brown colours are alternated with the white dial. Versatile and elegant, this watch is suitable for men seeking greater performance from their timepiece.
DERBY. A casual look for a watch that combines the two functions of a chronograph and a calendar. The case is made of steel or black IP and it is also available with a watch band made of high-tech fabric. Colours include black and steel, matched or total colour, for a flexible, non-conformist choice.
