"Rolls-Royce Motor Cars leads the luxury sector in creating products inspired by international cultures and traditions, incorporating designs, motifs, materials, and colors that resonate and hold real personal significance for our clients. These unique creations, inspired by the Year of the Dragon in 2024, celebrate the international reach and influence of Chinese culture that transcends national boundaries. Therefore, these magnificent vehicles are intended for clients located on three continents. These creations are a powerful expression of our respect for Chinese culture, but also a contemporary, minimalist statement in line with the trends we observe among luxury enthusiasts worldwide." - Jonathan Sims, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars presents four magnificent "Year of the Dragon" creations to mark the Lunar New Year starting on February 10, 2024. Designed and handcrafted at the Rolls-Royce home in Goodwood, these rare and beautiful creations - three Phantom Extended models and one Cullinan - celebrate Chinese culture through unique artistry. Just as Chinese culture transcends national boundaries, the destinations of these unique vehicles stretch across the globe.
The designs draw inspiration from the dragon, a resilient and international symbol of power, success, and prosperity. For the "Year of the Dragon" creations, the Rolls Royce Bespoke Collective has created a modern, minimalist expression of the dragon that has not been seen before on Rolls-Royce vehicles, while retaining fidelity and respect for the original form.