Diamonds are everyone’s best friends, and Louis Vuitton just bought a huge gemstone that comes from Botswana…
JEWELLRY WHICH SAVES THE WORLD
Considering everything that is currently happening in different parts of the world, people are becoming more aware of the problems that occur...
Sometimes, these problems are awakened by something that might seem trivial, such as buying diamonds. At this point, the company Brilliant Earth comes into play. It was founded by Beth Gernstein and Eric Grossberg, after Gernstein’s fiancée could not find a ring that is beautiful, and it was created in a way that did not threaten the environment or human life. At the same time, Grossberg started thinking of ways how the stones can be used as a tool for social change in developing countries. The two have joined forces and together they founded the company in 2005.
The standards that the company has set are so high that only 0.01% of the world supply of diamonds meets them. Each jewel that they use can be retraced to discover the origin of its creation. Furthermore, every piece of their jewelry is made using recycled precious metals such as gold and platinum. And that's not all. The company donates five percent of its profit to organizations engaged in improving the conditions of education, restoration of the environment and economic development, which means that by buying jewelry you participate in improving and saving the world.
When we talk about the brand, it's not just the warm feeling you get when you know that contributes to good purpose. They are creating perfect pieces of jewelry - from engagement rings to delicate and modern necklaces. They tend to work with great stylists and designers, which guarantee that every piece of their jewelry is great and that everyone, regardless of the refinement of taste, will find something that suits them.
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