After the successful launch of Marc Jacobs Beauty in the United States, the fashion designer is headed for Europe...
He began his European debut in the luxury Harrods department store, which will be the first launch of his products on European soil. Harrods department store has not seen major launch of cosmetic products in its history. Its’ range of cosmetics, is presented as a collaboration of the American Kendo brand and company, and includes a chic shades, luxurious texture and targeted formulas.
Speaking of its products, Mark Jacobs’s shades had gotten their names that are reference movies, heroes, statements and other things that amuse him. One shade of lipstick is named Princess Charlotte, after the daughter of the Duke and Duchess of Cambridge. As part of Le Marc Lip crème collection, Charlotte is a dark rose-pink hue, only available in the Harrods department store.
Harrods also discovered three new storefronts that are dedicated to Marc Jacobs Beauty novelties. This is the first time in the history of the department store that cosmetic products rule the windows. They certainly do their job - calling numerous curious passersby to come in and experiment with the new collection.
