Gucci High Jewelry 2024: Daria Werbowy Shines in Allegoria Ad Campaign

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Daria Werbowy returns with a striking presence in the latest campaign for Gucci High Jewelry, continuing the opulent narrative initiated by last year's Marina Chain collection...

Under the guidance of Creative Director Sabato De Sarno, the new collection from the Italian luxury brand, captured through the lens of David Sims, unfolds within the historic walls of Chateau Marmont in Los Angeles.

Styled by Alastair McKimm, this campaign showcases Werbowy in a variety of Gucci pieces inspired by the perpetual metamorphosis of seasons and the natural beauty of the world around us.

The Gucci Allegoria collection vividly illustrates the brand's dedication to merging traditional motifs with modern sophistication. Each piece in the collection is a celebration of nature's fleeting beauty, transformed into timeless treasures.

The selection features a mix of antique gemstones and bold cuts, all set against a backdrop of luxurious, deep hues. Exceptional gemstones, such as yellow sapphires, diamonds, tourmalines, and emeralds, stand out, highlighting the craftsmanship. Each is chosen for its vibrant colors and the emotions it evokes.

Werbowy is adorned with these luxurious creations, her look completed with understated makeup by Lucia Pieroni and a sleek hairdo by Shay Ashual, epitomizing the essence of the campaign that emphasizes elegance and vivacity.

With art direction by Ezra Petronio and Lana Petrusevych, the campaign follows the spring season of 2024, showcasing the evolution of Gucci's aesthetics and its unwavering commitment to excellence.

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