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Balmain Beauty unveils a refined expansion of its fragrance universe with the launch of four new eau-de-toilette creations — Carbone, Rouge, Bleu Infini and Blanc Galaxie.
Designed as lighter, more effortless interpretations of the House’s olfactive codes, these fragrances maintain the emblematic intensity and couture spirit that have defined Balmain’s scent identity. One year after the debut of Les Éternels de Balmain, the Maison extends its aromatic vision into formats conceived for everyday elegance without compromising luxury.
Creative Director Olivier Rousteing notes that the new EDTs are softer and more airy, yet still unmistakably powerful — inviting wearers to envelop themselves in Balmain’s signature notes now reimagined for daily ritual. Teresa Mastrocinque of the Balmain Beauty team emphasizes that the fragrances open the doors to a broader audience, giving both new enthusiasts and long-time admirers the chance to experience Balmain perfumery through a fresh, contemporary lens.
Each scent explores a distinct, modern Balmain narrative:
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Carbone celebrates identity through the velvety clarity of white musk paired with tender rose.
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Rouge evokes the warm glow of Los Angeles’ iconic “magic hour,” blending lily with bright white grapefruit.
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Bleu Infini channels wide-open skies and ocean horizons through an aromatic fusion of cistus and marine moss.
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Blanc Galaxie bursts with radiant citrus energy, featuring seven shimmering citrus notes that create a vibrant, solar composition.
Reflecting Balmain’s couture aesthetic, the bottles are crafted from pure, transparent glass — a symbol of lightness and clarity — while the golden ribbed collar, angled label, faceted silhouette and signature Balmain stripes echo the House’s historical Élysées 64–83 bottle, bridging past and present.
Available in 50 ml and 125 ml, the fragrances can be found in Balmain boutiques, at balmainbeauty.com, balmainbeauty.eu, and selected luxury perfumeries worldwide. With this launch, Balmain Beauty continues to establish itself as a brand that seamlessly blends couture heritage, sustainability and modern creativity, reinforcing the momentum set in motion with its first perfume releases in 2024.
