Worlds collided when the Louvre Museum and Lancome decided to collaborate to introduce a spectacular makeup collection...
Brand ambassadors Zendaya, Aya Nakamura, Amanda Seyfried, and He Cong posed in the museum's halls during the shoot for the new campaign. These women, each embodying power in their unique way, presented the embodiment of myths and legends carved in stone. It's safe to say that the Louvre is an eternal wellspring of inspiration.
Zendaya personified Aphrodite in a black dress with an incredible cape, a significant departure from her recent Smartwater and Bulgari advertising campaigns. Meanwhile, Amanda Seyfried channeled Diana of Gabii, while He Cong portrayed the charm of the Venus de Milo. Aya Nakamura captured the essence of Corinna in her photographs.
Since its establishment in 1793, artists have wandered through its grandiose halls, absorbing the wisdom of masters from past eras. Today, this museum continues to be a true haven for all creators, a canvas where history intersects with the present.
To extract the essence of this artistic wonderland, Lancome focused on nine iconic sculptures, such as the Venus de Milo, Corinna, Diana of Gabii, Nymph with a Scorpion, Hygieia, and others. Each sculpture offered its unique narrative, creating the tones and textures of makeup expertly selected by Lisa Eldridge, Lancome Makeup's Global Creative Director. The cosmetics brand proved that beauty is not static but a language that constantly evolves. Through this collaboration, Lancome x Louvre bridged the gap of centuries, connecting classical art with the beauty of the modern age.
With a history spanning over ninety years, Lancome sees this iconic meeting as an opportunity to redefine the paradigm of beauty, demonstrating that both beauty and art are in constant motion.