CHIVAS 24 hours of Elegance by AUDI, presents MAROL

The Royal Palace of Belgrade and the Belgrade Waterfront palace will host the 8th edition of the finest classic car and culture of excellence event in Southeast Europe, the „CHIVAS 24 hours of Elegance - Concours d’Elegance & Salon of Excellence”, from September 7-9, powered by AUDI, in partnership with Belgrade Waterfront , and in synergy with the Serbian Federation of Historic Vehicles (FIVA  Member).

The event is chaired by its founder Alex Djordevic of DeGorsi Luxury consulting and will be held under the patronage of the Royal Family of Serbia.

24 hours of Elegance by CHIVAS, is an international event dedicated to the prestigious brands, synonymous with supreme quality of manufacture & craftsmanship of details. Guests will share their passion for classic cars, elegance, style and refinement, in uniquely fascinating setting of the Royal Palace and the Belgrade Waterfront development. 

The opening gala will take place at the White Palace, on Friday, September 7, 2018, with the unveiling of MASTERS OF EXCELLENCE exhibition, presented by the renowned ARBITER magazine. The gala is held with support of G.H. MUMM champagne.This year’s edition is dedicated to the Neapolitan masters of elegance championed by superlative craftsmen, renowned for their artisanship, such as Sartoria Panico headed by Antonio PANICO, the iconic bespoke tailor from Naples, superb bespoke shoemakers DUCAL of Florence, famous shirtmakers MAROL from Bologna, renowned cloth makers DRAGO from Biella, Italy.

As well we are showing emergnig brands that have excellent product such as hand-made to order luggage by Ugly’s, Abadi oriental perfumes of highest quality and The Bespoke Dudes eyewear, appreciated by style aficionados around the world. Keynote speech about elegance will be delivered by the acclaimed German author Bernhard Roetzel, creator of the world acclaimed book Gentleman-a timeless guide to fashion. Exclusively, guests will have the opportunity to attend the premiere of the latest AUDI Q8.This year’s guest of honor is Princess Olga Romanoff, one of last descendants of the Imperial Russian family.

The star of this SALON OF EXCELLENCE, conferences and exhibitions dedicated to excellence in craftsmanship, which will be held on September 8 at the Belgrade Waterfront salon in Karađorđeva street starting at 3pm, is also:


Bologna. 1939. A young woman named Rosanna had a talent: with a needle and thread, She made beautiful shirts coveted by the Who’s Who of Bologna.

Rosanna loved making shirts. But she wanted to make them better. She obsessively refined her skills for the next twenty years, attending Italian tailoring schools of the highest order. Rosanna fell in love with Luciano, the accountant. Rosanna and Luciano married. They had a child and named her Manuela.

The first milestone came in 1959. Rosanna finally gathered the courage to set up her own atelier. Luciano, knowing his wife’s time would be better spent with shirts than with numbers, joined her. With a clever tribute to their little daughter, MAROL was born: MA for Manuela. RO for Rosanna. L for Luciano.

Today, in the same glorious city of endless porticoes, in the very same neighborhood as its founding, the house of MAROL is alive and well.

Today, each shirt created, whether classic or visionary, preserves the soul of Northern Italian craftsmanship instilled by Rosanna and Luciano over six decades ago. An ideal alchemy of beauty, function and above all, the highest degree of integrity.

Today, Manuela is still at her desk, square in the middle of the workshop, critiquing the latest bolt of precious shirting. Like her mother before her. Throwing in the occasional quip. Like her father used to.

Today, with the renewed leadership of our new co-owner, Bo Yang, MAROL is embarking on a new journey. A journey of sharing not only our shirts but also our story, to the discerning few.

A MAROL shirt is a second skin. It becomes a part of you. It elevates you. Strengthens you. Readies you for the world. Yet we hope you hardly know it’s there.

We have been honoured to make shirts, in utmost discretion, for customers who excelled, performed, led, fought, won, entertained, inspired. Not for “influencers,” but people of influence. For decisionmakers.

But in the end, clothing is not important. Elegance is not conscious. Put on our shirts with care, then get on with it. Live.

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