CHIVAS 24 hours of Elegance by AUDI, presents SARTORIA PANICO

The Royal Palace of Belgrade and the Belgrade Waterfront palace will host the 8th edition of the finest classic car and culture of excellence event in Southeast Europe, the „CHIVAS 24 hours of Elegance - Concours d’Elegance & Salon of Excellence”, from September 7-9, powered by AUDI, in partnership with Belgrade Waterfront, and in synergy with the Serbian Federation of Historic Vehicles (FIVA  Member).

The event is chaired by its founder Alex Djordevic of DeGorsi Luxury consulting and will be held under the patronage of the Royal Family of Serbia.

24 hours of Elegance by CHIVAS, is an international event dedicated to the prestigious brands, synonymous with supreme quality of manufacture & craftsmanship of details. Guests will share their passion for classic cars, elegance, style and refinement, in uniquely fascinating setting of the Royal Palace and the Belgrade Waterfront development. 

The opening gala will take place at the White Palace, on Friday, September 7, 2018, with the unveiling of MASTERS OF EXCELLENCE exhibition, presented by the renowned ARBITER magazine. The gala is held with support of G.H. MUMM champagne.This year’s edition is dedicated to the Neapolitan masters of elegance championed by superlative craftsmen, renowned for their artisanship, such as Sartoria Panico headed by Antonio PANICO, the iconic bespoke tailor from Naples, superb bespoke shoemakers DUCAL of Florence, famous shirtmakers MAROL from Bologna, renowned cloth makers DRAGO from Biella, Italy.

As well we are showing emergnig brands that have excellent product such as hand-made to order luggage by Ugly’s, Abadi oriental perfumes of highest quality and The Bespoke Dudes eyewear, appreciated by style aficionados around the world. Keynote speech about elegance will be delivered by the acclaimed German author Bernhard Roetzel, creator of the world acclaimed book Gentleman-a timeless guide to fashion. Exclusively, guests will have the opportunity to attend the premiere of the latest AUDI Q8.This year’s guest of honor is Princess Olga Romanoff, one of last descendants of the Imperial Russian family.

The star of this SALON OF EXCELLENCE, conferences and exhibitions dedicated to excellence in craftsmanship, which will be held on September 8 at the Belgrade Waterfront salon in Karađorđeva street starting at 3pm, is also:


Antonio Panico, born in 1941, reigns in his atelier in Via Carducci, in the Chiaia district in Naples. He’s unanimously considered to be one of the few living legends of Neapolitan tailoring, as proved by the Italian and international clients that swarm to his doors.

It was the year 1953, and he began working in Casalnuovo for a tailor who later became a priest; at only seventeen, he had already completed his apprenticeship, opening his first tailor’s shop in Piazza Amedeo in Naples in 1964. Then he was offered a job at Rubinacci, where he stayed for twenty-two years, until 1992, the same year he decided to branch out alone and open his atelier in Via Carducci, opposite the renowned Liceo Umberto school. “The majority of tailors just want to make their own living, they’re not interested in creating jobs, they have no entrepreneurial spirit,” he recalls. When he speaks about the traits of his jackets he says: “This was made twenty-five years ago; it still fits well and when I wear it, I forget that I am wearing anything. That is real tailoring.”

One thing is certain: he has never ever put a central vent on any of his jackets, and he swears blind that he never will.“If I get asked to, I simply refuse,” he states, determined but amused. And it would seem that side vents came into vogue in the 1970s, and that he was the very first tailor in Naples to put them into his jackets.

Today, Antonio Panico has a workforce of twelve in the atelier, besides his offspring, Luigi and Paola, who help in both the Naples and Rome bases. “You’ll never see a Mafioso sitting in my atelier; when I measure a client, I have to touch him, and I could never lay a hand on people like that.“

Italian artistry is synonym with beauty quality and tradition. That’s why our artisans are carefully selected beyond the average Italian craftsmen, we included only those artisans who’s families have lived and breathed this craft for generations.

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