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Metallica for Brioni - unexpected fashion fusion
Veterans of heavy metal scene, Metallica, have become the main faces of new Brioni campaign... If you did not know, Brioni brand from Italy, is the one whose suits cost about $ 7000...
Front men of this group, James Hatfield, drummer Lars Ulrich, guitar player Kirk Hammett and bassist Robert Trujillo, dressed in black suits and white tuxedos in this new campaign, which was created under the leadership of the new creative director of the brand, Justin O’Shea.
O’Shea is actually a street fashion enthusiasts and influential member of the social networks from Australia, who succeeded Brendan Mullane as creative director of the fashion house.
New Brioni logo uses the letters in gothic style, which are often associated with rock and metal scene, while photos of members of Metallica are reminiscent of the famous music video of Queen, for the famous Bohemian Rhapsody. Presenting the new campaigns and new faces, took place at a fashion show of the brand during the Paris Couture Fashion Week.
The members of Metallica have stated: "We are more than excited to be asked to be the face of this luxurious and powerful Italian brand, just now, when they launch their first creative campaign with new creative director, uber-cool star Justin O’Shea. Black-and-white photos inspired by the group Queen were made last month in San Francisco, and the photographer was Zachary Michael. In this campaign, we present flawless Brioni suits and tuxedos, as well as new sunglasses from their latest collection”.
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