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GLAMOUR TAG HEUER STYLE
Leonardo DiCaprio & Cameron Diaz at the Monaco Grand Prix...
Hollywood superstars Leonardo DiCaprio and Cameron Diaz and a glittering crew of racing legends and Monegasque royalty helped TAG Heuer celebrate its ongoing partnership with the ACM and the Monaco Grand Prix at the 71st running of motor-sport’s most glamorous race.
Hollywood legends Leonardo DiCaprio and Cameron Diaz flew into Monaco last weekend to attend the Monaco Grand Prix as special guests of their brand partner, TAG Heuer, the world leader in prestigious and high-end chronographs.
The appearance of the TAG Heuer Brand Ambassadors at the 2013 Monaco Grand Prix brought Great Gatsby sizzle to one of the most glamorous events in world sports.
On Saturday, the two actors attended an exclusive TAG Heuer cocktail party onboard the Swiss watchmaker’s yacht in Port Hercules. They were joined by Monaco’s reigning monarch, HRH Prince Albert II, and a host of Formula One luminaries, including Jenson Button, Sergio Perez and Romain Grosjean, the drivers of TAG Heuer’s longtime partner in Formula One, McLaren Vodafone Mercedes. Also in attendance were F1 legend Alain Prost and World Rally Championship leader Sebastien Ogier, top model David Gandy, and a number of journalists and key business partners of the brand.
On Sunday, Cameron and Leonardo were right next to the action, rooting for Jenson Button and Sergio Perez as TAG Heuer’s special guests in the McLaren Vodafone Mercedes’ pit lane.
On Cameron’s wrist all weekend was the new Monaco ACM chronograph-- the newest edition in the iconic watch series first launched in 1969, and worn by Steve McQueen’s character in the movie Le Mans (1971). Leo wore his favorite, the high-tech, super-chic and extreme shock-protected TAG Heuer Monaco 24.
“This is my first-ever Grand Prix,”said Cameron Diaz after the event, “and meeting these drivers that risk their lives has been a thrilling experience. So is being a part of the TAG Heuer team. TAG Heuer has always played a big role in this event--and in motor-sports in general. And as sustainable development is of special concern to me--and to all of us--I am particularly “electrified” by our new partnership with Formula E, the world’s top competition for electrically-powered racing cars.”
“Monaco is the greatest race in the world,” said Leonardo DiCaprio.. “I’ve been happy to work with TAG Heuer for several years on environmental and sustainability initiatives, especially with the NRDC and Green Cross International, I'm looking forward to our newest adventures together with Formula E.”
TAG HEUER & MONACO
In 2011, TAG Heuer and the Automobile Club de Monaco signed a historic agreement making the Swiss brand the ACM’s Official Watch and Chronograph and Eyewear Partner of its most glamorous event: the Grand Prix of Monaco.
The historic role TAG Heuer plays in Monaco is unparalleled in the Swiss watchmaking world. It has sponsored more first-place Monaco drivers than any brand in history. TAG Heuer ambassadors who have crossed the checkered flag first at Monaco include Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso and Lewis Hamilton.
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