How often do we have the opportunity to talk about the luxury of 10,000 years ago?
Salone del Mobile.Milano 2017
Once again, the Salone del Mobile.Milano prepares for the international limelight with its 56th Exhibition, which runs between Tuesday 4th and Sunday 9th April at the Fiera Milano Rho.
The event confirms its place as the benchmark for quality and innovation thanks to the broad and comprehensive range of products on offer – from furniture and furnishings to lighting and workspaces – and two concomitant events, as well as its place as a forum for ideas.
Some 2,000 exhibitors will be showing their wares across a display area exceeding 200,000 m2. These impressive figures, along with the thousands of products being unveiled for the first time, confirm the Salone del Mobile’s enormous value as an international showcase for creativity and a forum for industry professionals, with more than 300,000 visitors expected to attend from over 165 different nations.
The exhibition is open to industry professionals every day between 9:30 a.m. and 6:30 p.m. It is also open to the general public on Saturday and Sunday. Chairman Roberto Snaidero says: “A showcase for Italian and international furnishing excellence, the Salone del Mobile is putting the finishing touches to its fifty-sixth edition, which once again offers a unique opportunity for world industry leaders to unveil their products. The wide, exclusive range of commercial offerings on show attracts more than 300,000 industry visitors from over 165 countries, as well as premium media outlets from around the globe and of course the general public. Our close partnership with the city of Milan is of vital importance, confirming the city and the event’s status as capitals of design.”
The Salone Internazionale del Mobile is subdivided into three sections: Classic, Design and xLux, a sector dedicated to timeless luxury reinterpreted with a contemporary touch, which launched successfully last time round. Biennial events taking place alongside the Salone offer enormous synergies: Euroluce in Pavilions 9-11 and 13-15, and Workplace3.0 in Pavilions 22-24, as well as the International Furnishing Accessories Exhibition and SaloneSatellite.
Euroluce, which is being staged for the 29th time this year, showcases the best the world lighting market has to offer, from decorative products to technical lighting for application in industrial, street, entertainment and hospital system environments, home automation and lighting systems, sources and light technology software. As ever, the event retains its focus on energy saving, environmental sustainability and light pollution.
Workplace3.0 – on for the 17th time – is a leading-edge concept-driven exhibition dedicated to workspace design and technology; an event that responds to rapid changes in the world of work and emerging market needs. The finest furnishings for offices, banks and insurance companies, post offices and public environments will be on show, along with seating for offices and communities, components for acoustics, internal partitions and coverings, furnishings for offices, audio/video technology, technical installations and security systems.
For the twentieth year, the SaloneSatellite will be offering a place for young people selected from five continents, business people, architects, interior designers and the press to meet in Pavilions 22 and 24; the general public may enter free from Cargo 5. Alongside the many products on show, two biennial fair events are dedicated to lighting and the workplace. The first, curated by Simone Ciarmoli who curated Before Design: Classic at the last edition of the Salone del Mobile.Milano, is titled DeLightFuL (short for Design, Light, Future, Living). The Exhibition features the presentation of an independentfantasy-inspired short film from multi-award winning director Matteo Garrone.
The other event, A Joyful Sense at Work, curated by Cristiana Cutrona, conveys a vision of the evolving future scenario of office environments, presenting innovative content and approaches to the design of office products and workspaces through four installations, each of which features the cultural specificities of the areas from which their international architect designers come: America, Asia and Europe.
In its second edition space&interiors, the only event linked permanently with the Salone del Mobile.Milano and devoted to architectural finishes. The venue is The Mall, Porta Nuova, right in the heart of Milan’s Brera Design District, and the event will showcase surfaces, flooring, doors and internal finishings in an evocative setting curated by the Migliore+Servetto Architects practice.
From Tuesday 4th April to Saturday 8th April 2017 space&interiors will shine the spotlight on a sector that is attracting increasing attention from designers and architects. space&interiors 2017 will again be staging meetings and workshops offering valuable cultural insights, while a special lounge area will host Archicocktails, the event where visitors discuss the latest trends in the building construction industry with some of the leading names in architecture and design. The visually stunning location will be divided into separate spaces, with a strong focus on computer graphics. The theme of the event is lightness.
And to top off the 2017 edition of space&interiors, an exhibition entitled “Absolute Lightness” set against a cutting-edge digital and interactive backdrop will showcase the superb finishes used in modern architecture.
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