Milanese architectural studio, Fabio Novembre, designed the Casa Milan project...
Completed this year, this project is the new headquarters of AC Milan. It is located in a new building in Poretllo part of Milan, Italy. As the architects say, after nearly 50 years in the old headquarters in Via Turati, AC Milan moved into the new building, which stands as a manifesto of the three key principles of the new history of this club, namely: men, movement and emotion.
With nearly 10,000 m2 of space, the new headquarters is divided into seven floors and includes management, restaurant, museum, official store and Milan Lab. Management is divided into three floors, so that you can easily cope with the senior management offices, conference rooms, and press room and so on. Graphics that are used on the walls perfectly reflect the dynamism and the propagation of the general concept of the project. Images that are used are part of the history AC Milan.
In the restaurant, the concept that was used to create structures is based on the idea of propagation in this case, focused on the vertical and circular dimension. Columns that are created by circles of different colors and proportions vary from floor to ceiling.
Store, which is located in the headquarters, is the first in a series of boutiques that AC Milan will open progressively all over the world. This shop is based on the idea of a man on the move, which is cleverly represented by several large figures that look like they urge to come out of the majestic pillars.
All the trophies that the club has ever won are exhibited in the museum. This area is a combination of the history of this club, and visitors can have interaction with various technologies. The entire museum was developed in partnership with Google Company.
