Bodo Sperlein, Creative Director of Loewe, has just presented their latest project at the Berlin CES Fair...
Named Loewe Bild X, this incredible TV concept has an ultra slim and partly flexible display, thanks to the use of special OLED technology. This lead to creating a significantly thinner screen compared to those offered by LED or LCD technology, with an overall fantastic look.
OLED technology may change the TV market as we know it, as well as TV sets in the very near future. It may not change what TVs displays, but preferably their appearance and overall aesthetics.
That is why the Loewe brand approach to the project was a bit different from the rest: instead of creating a TV set that fits with its environment, the designers of this German brand have done their best and allowed the inspiration to lead them. Bild X is practically an ultra-thin display that is located inside a thin golden metal frame with the aid of a magnet, which, due to its appearance, will easily become the central point of every room.
Due to the plastic OLED panel, the TV's display is light and flexible, so it can be removed in a few steps from the frame and returned to the same. Moreover, both the frame and the TV can be hung on a wall or placed on a platform made of stone. Loewe brand designers are currently exploring the best way to hide cables and other electronic components, as well as the best speaker options for their new concept. We must admit that the future is very attractive!
