Jimmy Choo - line for confident woman

Sandra Choi, creative director of Jimmy Choo brand, described the new spring campaign as something modern, or a combination of the old and new...

With bold, graphic, architectural details, the new Jimmy Choo collection has a modern and surprising vibration, which is completely in line with current market trends of fashion. The advertising campaign is the work of the Los Angeles photographer Cass Bird, and Danish supermodel Nadia Bender found herself starring, next to the American model David Alexander Flynn. The two presented a relaxed and sophisticated attitude, against a blue sky and palm trees that adorn California.

Nadia in this campaign presents new, fascinating designs of Jimmy Choo brand, with its famous shoes with high heels and knee-high sandals, which will attract the attention of every person. Women's campaign for spring / summer 2016 was an aimed presentation, or to be more specific, a vision of a modern woman who is confident and enjoys the glamour, while expressing her own sense of style.

Given that the Jimmy Choo brand for the first time collaborated with the New York creative agency Laird + Partners, we can say that their cooperation has brought real success. Enjoy a first glance at Jimmy Choo spring collection, which will appear in the boutiques in March this year.

Follow us on instagram