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Hollywood icon Scarlett Johansson returns to her collaboration with Prada, this time starring in the third campaign dedicated to the legendary Galleria bag.
For this chapter, the fashion house entrusted the visual narrative to Oscar-winning director Yorgos Lanthimos, renowned for his surreal, dreamlike cinematic language. The result is a campaign that transcends fashion and becomes a ritual—a film about identity, transformation, and the strength of female presence.
Lanthimos elevates the bag beyond the role of a luxury accessory: the Galleria becomes a symbol of power, permanence, and inner resilience. In a series of scenes that are both everyday and uncanny, Scarlett performs ritual gestures, multiplies, transforms, and reappears in different forms—embodying multiple versions of the same woman. The bag remains the constant, a talisman uniting all her identities.
Naturally, Prada’s creations take center stage. Scarlett shines in sharply tailored black suits, fluid dresses, and minimalist makeup that highlights her timeless beauty. The campaign’s aesthetic reflects the creative signatures of Miuccia Prada and Raf Simons, who have transformed the story of the bag into an allegory of style and life. Every frame balances between reality and imagination, creating an atmosphere that feels both luxurious and mysterious.
The campaign is titled “Ritual Identities”, with “ritual” serving as the key to understanding the narrative. The Prada film speaks of women who play multiple roles daily, of their ability to reinvent themselves and rediscover their essence. Scarlett Johansson is the perfect heroine for this story: an actress celebrated for her transformations, now embodying the very idea of identity as artful play.
Since its debut in 2007, the Prada Galleria bag has grown into a true emblem of the house. With its signature lines and fusion of practicality and luxury, it stands as both a fashion classic and a contemporary fetish. In this campaign, the Galleria is not merely an accessory—it becomes a mark of belonging to a world where fashion is not a fleeting trend, but a space for introspection, transformation, and artistic expression.
