Beat them at their own game: Gucci launches Fake/Not collection

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If imitation is the best form of flattery, Gucci brand is definitely one of the most popular in the whole world…

The fact that they are aware of all the "fakes" with their signature puts them above other brands. On this occasion, they irritate their imitators by launching a line called Fake / Not Collection. Led by Alessandro Michele, Gucci uses the appeal of irony with a collection that is decorated with an iconic monogram canvas, and wears Not Fake moto in yellow.

In a playful way, each word is presented on one side of the piece, so they don't actually read together - on one side, people will only see the inscription Fake, while on the other they will only see Not. The Gucci Fake / Not collection offers backpacks, bags, suitcases, clothes, scarves, hats and shoes. The most popular piece is nylon wind jacket, decorated with a monogram.

The Gucci Fake / Not motif was first seen on the catwalk during the Gucci Fall / Winter 2020-21 men's show. You can buy the entire collection through the brand's official website.

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