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There are pieces that follow trends and others that simply outlive them. For dunhill, the blazer is one such symbol, and the new Fall/Winter 2026 campaign turns this classic of the British male wardrobe into the protagonist of a story about contemporary elegance.
The new dunhill collection begins with the idea that the blazer no longer needs to be reserved for the office, formal dinners or occasions governed by strict dress codes. Instead, Creative Director Simon Holloway sees it as a foundation upon which character can be built through cut, proportions, texture and material.
The inspiration comes from 1960s London, a moment when the traditional sartorial discipline of Savile Row encountered the much freer, more individualistic style emerging around King’s Road. The collection’s aesthetic exists precisely between those two worlds – British enough to respect tradition, yet modern enough to reject its strictest rules.
The palette follows the same philosophy. Layered shades of gray gradually transition into winter browns and deep midnight tones, giving the campaign an almost cinematic atmosphere.
One Blazer, Completely Different Characters
At the heart of the collection are two interpretations of classic English tailoring.
The Cavendish offers a softer construction and more relaxed silhouette, while the Bourdon emphasizes structure and a more defined shape. The common idea is that neither belongs exclusively to formal dressing – both can move effortlessly between business, elegant and everyday style.
Materials play a particularly important role.
Gun club check is rendered in a wool and cashmere blend produced by a British mill with more than 125 years of tradition. There is also a specially developed houndstooth pattern and lightweight windowpane flannel connected to Yorkshire’s rich textile heritage.
The details are discreet, but it is precisely through them that dunhill demonstrates what luxury menswear increasingly strives to achieve today: quality that does not need to be immediately obvious. Pockets and button placement take inspiration from the House archives, while buttonholes are finished by hand with silk thread.
Even more impressive is the indigo double-face wool and silk fabric, constructed from two woven layers with finished surfaces. Producing it requires more than 24 hours of specialized work.
When Savile Row Gets Behind the Wheel
One of the collection’s most interesting pieces demonstrates just how far dunhill wants to take the blazer from its traditional office role.
The Driving Blazer is crafted from calf suede, while the body and sleeves remain unlined to preserve the material’s natural softness. Bonded construction and hand-painted edges give it a precise finish, while the so-called action back, borrowed from garments designed for driving, allows greater freedom of movement.
The reference is no coincidence. Automotive heritage has been an important part of the dunhill identity for decades, so classic tailoring naturally meets the functionality of clothing designed for movement.
The result is an intriguing definition of modern luxury: a piece can be impeccably tailored, hand-finished and crafted from exceptional materials without looking like something that should only be worn a few times a year.
A Campaign as a Study of Character
The campaign’s visual identity was created by photographer Ethan James Green, with Henry Kitcher, Daisuke Ueda, RJ Rogenski, Colin Otto and Hamid Onifade appearing in front of his camera.
Rather than a conventional fashion campaign, the images are conceived almost as a series of portraits.
Soft blazers, structured jackets, the Driving Jacket and a Scottish wool coat are not simply clothes worn by the models – they become part of their character. The camera moves closer to suede, leather, stitching and metal details, giving equal attention to the man, the garment and the way it has been made.
And perhaps that is where the collection’s most important message can be found.
Men’s elegance no longer has to mean uniformity. A soft shoulder can suggest ease, a more pronounced construction can convey authority, suede can introduce a sporting character, while a luxurious double-face fabric can offer an entirely different interpretation of the classic blazer.
For Fall/Winter 2026, dunhill is therefore not attempting to invent a new symbol of the male wardrobe. It is doing something far more difficult – taking one of its oldest and showing just how much life it still has left.
