New formal elegance - Carlos Alcaraz in the new Louis Vuitton campaign

Starting his role as an ambassador for the Louis Vuitton fashion house announced last June, Carlos Alcaraz takes centre stage in his first campaign for this prestigious brand…

Spring-summer 2024 comes to life through the style of the tennis sensation, captured by photographer Daniel Jackson. Standing at 185cm tall, Alcaraz effortlessly translates his athletic prowess from the tennis court into the campaign, enriching the latest men's designs from Louis Vuitton with graceful dance moves.

The new collection redefines the ethos of formal business attire, elevating it to an artistic form. We can freely say that the collection combines the distinctive elements of the house, such as precision-tailored suits with monograms, with graphic patterns adorning trousers and shirts. The result is a curated wardrobe that represents a fresh yet sophisticated vision of what men can wear in the modern business environment.

Before stepping into the world of Louis Vuitton, Carlos Alcaraz was no stranger to the fashion spotlight. The tennis star had previously attracted attention as the face of Calvin Klein's underwear line. However, his current role provides him with a new fashion platform that combines his sporting talent with the timeless elegance of the iconic brand.

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