Prada presents its resort 2020 campaign, called Seditious Simplicity...
The advertising campaign presents us with a certain dose of realism, with the expression of a way of life, that is, a piece of the present. Working with photographers Drew Vickers and Keizō Kitajima, Prada celebrates the beauty of life, reality and today.
While Vickers photographed Frick Iven and Yang Hao on traditional fashion portraits, the Chinese reinterpreted the images in the style of his famous street photography.
Posing outdoors, the models inspire us in pieces of the new Prada resort collection, which offers alternatives to classic ideas. The photo shoot stylist was Olivier Rizzo, while Frik and Yang presented us with hit pieces of the season, in the form of sharply tailored suits, jackets, coats and sophisticated knit models.