Carefully designed handbags for the next generation of business men.
Virgil Abloh, creative director of the Louis Vuitton brand and their men's division, has just launched The New Formals Collection, which creates a luxury twist in the world of traditional business accessories, including the must-see briefcases. Introduced by a series of photographs taken by Johan Sandberg, the new line-up consists of seven silhouettes will be in Louis Vuitton boutiques this spring.
For now, key pieces include a mini Soft Trunk that can be worn diagonally across the body. There is also a completely black version of the Steamer PM bag, which is also made of premium leather, accented with a white straight chain. Briefcases come in monogram and canvas leather variants, with a slightly more rigid structure, while other models can easily bend under your arm because of their delicate shapes. If you travel frequently for work, a large business bags with large pockets up front will be of great use to you.
The aesthetics of the new campaign and the designs themselves exude glamor, which in itself is purposeful. We can safely say that Louis Vuitton brand retains its young clientele along this line, while at the same time attracting other men who have a slightly more conservative taste.