The worlds of high fashion and elite sport converge once again as Giorgio Armani unveils an exclusive partnership with Juventus, becoming the official designer of the club’s formalwear.
This collaboration marks the meeting of two institutions united by shared values: excellence, innovation, and impeccable craftsmanship.
For the 2025/2026 and 2026/2027 seasons, Giorgio Armani will outfit Juventus’ first team with a sophisticated wardrobe designed for all official occasions off the pitch. The collection reflects Armani’s timeless elegance while also catering to the needs of professional athletes on the global stage.
The palette is defined by the maison’s signature midnight blue – a nod to the brand’s heritage and a tribute to Juventus’ symbolic colors. The tailoring strikes the perfect balance between tradition and innovation: from luxurious suits with classic collars crafted in waterproof cashmere and crepe, to lightweight trousers, shirts, polo tops, and fine wool turtlenecks that ensure comfort without compromising on style. For European fixtures, the wardrobe offers a more relaxed, deconstructed aesthetic with jackets designed for ease of movement and trousers that merge flexibility with refinement.
For high-profile appearances and public events, Giorgio Armani has designed a classic midnight-blue suit, paired with a white shirt, jacquard-logo tie, matching accessories, and a technical overcoat. The result is a true expression of Italian sophistication – minimalist luxury with the distinctive Armani touch, tailored to suit the dynamic lifestyle of professional athletes.
This collaboration continues Armani’s long-standing legacy in the world of football. Over the decades, the maison has dressed football icons – from the Italian national team at the 1994 World Cup to clubs such as Piacenza Calcio, Newcastle United, Chelsea, and Bayern Munich. Since its earliest ventures into sportswear, Giorgio Armani has consistently blended high fashion with the practical demands of elite athletes. The Juventus partnership reaffirms this dedication, further cementing Armani’s position as a leader in luxury sports design.
Juventus’ new wardrobe is more than a collection of suits – it is a statement. A fusion of style, strength, and sophistication, ensuring players look impeccable at every occasion, from official meetings to gala evenings. Armani once again demonstrates that luxury is not just about aesthetics but also about performance, precision, and the artistry of craftsmanship.
With this partnership, Giorgio Armani proves that elegance and functionality can seamlessly coexist, creating attire that embodies the best of both worlds: the eternal allure of Italian fashion and the relentless pursuit of excellence on the football pitch.
