Italian fashion brand GENNY presented their Fall/Winter 2022/23 collection with a campaign featuring Georgina Rodriguez.
The creative director of the brand, Sara Cavazza Facchini, chose Georgina Rodriguez because she recognized in her the natural seductive femininity that she embodies Genny brand. The brand is essentially always inspired by modern and elegant women who love style and family. The campaign was shot by Vanina Sorrenti on a modern location in Madrid designed by world-renowned architect Joaquin Torres.
"When I met Georgina in Venice, we immediately connected. We have the same values and enjoy being together when we have the chance. I love her because she is herself and real. She is real in her femininity, her values, her vision. She exudes confidence, representing all women who love life and style," said the brand's creative director, Sara Cavazza Facchini.
In the promotional photos, Georgina shines in the iconic coral knit Genny dress with woven crystals, while a fuchsia maxi coat and vibrant mini dress showcase the brand's passion for colour. This sensuous animal print runs throughout the collection rediscovering deep hues, just like the gold and black suit whose panther print effect illuminates the top, shining like liquid metal.
The fiancee of footballer Cristiano Ronaldo has over 39 million followers on Instagram and she is the first celebrity in the history of the Genny brand to be chosen by the brand's creative director Sara Cavazza Facchini. In the past, Georgina Rodriguez has worked with Italian lingerie brand Yamamay.