Travel to the French Riviera with Irina Shayk.
Jean Paul Gaultier presents the new summer campaign Évidemment 2022, starring supermodel Irina Shayk.
The summer collection is not shy in terms of colours, because bright pink and green arrive in the form of summer dresses, as well as knitwear that is ideal for summer travel. Paying homage to the "Les Tatouages" collection from the spring / summer of 1994, the recognizable Gaultier prints are once again entering the 21st century in a recomposed iteration.
Inspired by the natural landscape, one version of the archival design features an abundance of palm trees, while the other option mimics the look of a tattoo on a stretchy tulle. In the advertising photos, Shayk impresses in a chic monochrome suit with a double button, while enjoying the sea in a high-cut one-piece swimsuit, with sexy side laces.
In addition to the advertising campaign, a short film shot with retro music from the early 90's was presented and brings a special vibe to the fashion project.