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Louis Vuitton opens the festive season with Le Voyage des Lumières, a holiday campaign envisioned as a luminous fairytale — a tribute to light as a symbol of connection, warmth and shared celebration.
The narrative unfolds like a dreamlike voyage. It begins in the historic Asnières atelier, then drifts across snowy peaks and the rooftops of distant cities, leaving behind a trail of gentle radiance.
Photographed by Jonas Lindstroem, the campaign blends cinematic atmosphere with intimate emotion, merging surreal winter skies with the golden glow of seasonal landscapes. Styling by Vittoria Cerciello underscores comfort and refinement through sculptural coats, soft winter knitwear and elegantly tailored silhouettes. Iconic Louis Vuitton pieces anchor the visual story: monogrammed Speedy and Keepall bags, the sophisticated Capucines, shimmering jewels from the Color Blossom line and a delicate silk scarf that drifts through the frame like a quiet narrator.
At the heart of the campaign is a message of togetherness — a reminder that festive moments shine brighter when shared, whether under city lights or beside a fire in winter silence. Louis Vuitton invites us to celebrate the season in the spirit of illumination, generosity and meaningful connection.
For those already looking toward the horizon of the Maison, the campaign offers a subtle glimpse of the upcoming Cruise 2026 universe, shaped by an aesthetic inspired by medieval elegance.
