Searching for the sun: new Gucci campaign

Gucci is looking for sunny days in its new Towards the Sun summer 2021 campaign…

Photographed by Hanna Moon, the models faced wind and rain in dynamic shots. Along with the artistic direction of Christopher Simmonds, the advertising campaign focuses on bold designs, breathable fabrics and statement accessories.

The brand's creative director, Alessandro Michele, focused on pajama-style clothing, as well as modern hats and belts. When it comes to bags, the new collection includes Gucci Horsebit 1955, Jackie 1961, and GG Marmont in vibrant, pastel shades.

“The new set of photos presents Towards the Sun - a new selection that combines key ready-to-wear pieces and accessories in lightweight materials and those from the Ouverture Of Something That Never Ended collection. Among the many styles are chemise dresses, colorful caftans, bowling sets, new tunic shirts and other versatile pieces like Bermuda”, explains the famous brand.

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