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Louis Vuitton has officially revealed its new campaign for the Men’s Formalwear Spring–Summer 2026 collection, fronted by football star and style icon Jude Bellingham.
As the Maison’s newest Friend of the House, Bellingham unites athletic spirit with refined elegance, embodying Pharrell Williams’ vision of the modern dandy – a harmony of timeless sophistication and personal individuality.
The collection showcases masterfully tailored pieces that redefine classic menswear while honoring tradition and exploring innovative approaches. With impeccable tailoring, opulent fabrics, and an unwavering commitment to detail, Louis Vuitton opens a fresh chapter in men’s fashion. The silhouettes, blending business, casual, and eveningwear, are presented in a carefully curated palette of maritime blues and complementary tones.
In the campaign, Bellingham radiates confidence in sharp suits inspired by workwear aesthetics, reimagined tuxedo jackets, and sleek evening attire. Each detail reflects a balance between bold self-assurance and discreet refinement.
The Spring–Summer 2026 collection pushes the boundaries of traditional tailoring. Luxurious fabrics of rich texture take on new life through innovative materials and patinas in shades of ocean blue, infusing classic forms with contemporary expression. The result is a wardrobe designed for the modern man who effortlessly moves between the boardroom, social gatherings, and evening occasions – all with undeniable sophistication.
A standout element of the collection is the reimagined Aerogram line of leather goods. Crafted from supple calfskin with tonal matte detailing, the line offers elegant and functional pieces such as the Boarding Messenger, Keepall 50 and 35, and the versatile Duo Pouch. Designed for the rhythm of modern life, these accessories seamlessly accompany men through business travel and evening affairs, reaffirming the union of form and function.
With his unique blend of athletic charisma and sartorial refinement, Jude Bellingham perfectly encapsulates Louis Vuitton’s philosophy: fashion that transcends fleeting trends and becomes a personal expression of elegance, confidence, and style. This collection is more than clothing – it is a redefinition of the art of men’s dressing in the 21st century.
The campaign was officially unveiled on August 14, 2025, with the collection launching globally in boutiques on August 28, inviting luxury enthusiasts to step into Louis Vuitton’s latest vision of men’s fashion.
