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For the Winter 2025 season, Zegna has unveiled a campaign that brings the essence of Italian tailoring mastery to the forefront—starring the legendary Danish actor, Mads Mikkelsen.
Shot in Turin, a city often considered the spiritual home of the fashion house, the campaign blends architectural grandeur with the emotional strength of tailoring. Known for his minimalist expression and commanding presence, Mikkelsen appears in Zegna’s suits as the very embodiment of sophisticated confidence.
At the heart of the collection is the Torino jacket, originally designed by Ermenegildo Zegna himself. Its structure is built on emphasized shoulders and broad lapels, while the three-button front creates perfect proportions. The jacket acts as a bridge between tradition and contemporary minimalism, elevating classic tailoring beyond the neutrality of modern business attire.
Beyond suits, the collection also features a houndstooth coat and a tailored blouson, proving that Zegna’s craftsmanship extends far beyond formal cuts. Each piece reflects the same philosophy—a carefully sculpted silhouette that accentuates attitude, power, and presence. Whether it’s a coat with its collar raised against the winter wind, or a jacket framed by the symmetry of a grand colonnade, these garments are not just clothing but visual statements.
Like Zegna itself, Mikkelsen is celebrated for his economy of expression and subtlety that carries immense weight. His presence in the campaign reinforces what Zegna has cultivated for over a century—the belief that a suit is not merely part of a wardrobe, but an extension of identity and the way a man claims his place in the world.
With this Winter campaign, Zegna delivers a clear message: elegance and functionality are not opposites, but are woven together in every stitch, in every movement. And with Mads Mikkelsen as its face, that message resonates more powerfully than ever.
