BASELWORLD 2014

Baselworld 2014 is the event of the year for the watchmaking and jewellery industry.

The Baselworld show was opened by Federal Councillor Ueli Maurer, Member of the Cantonal Council of Basel-Stadt Christoph Brutschin and prominent representatives from the watchmaking and jewellery industry. Around 100,000 visitors and over 3,500 journalists from all over the world are expected to attend this year's event. This year, just like every other year, there are many highlights at Baselworld. With their luxurious and sometimes spectacular presentations, the 1,400 exhibitors will ensure that their pavilions showcase highlights every day, almost round the clock. Baselworld 2014, which is also open to the general public, runs from 27 March to 3 April 2014.

Over the years, Baselworld has evolved into a superlative event. For the watchmaking and jewellery industry, Baselworld has become an indispensable platform for the latest products and innovations. The pavilions, which were specially designed for the event, are exceptionally elegant and convey to visitors the luxurious and perfectionist world of the watch and jewellery brands. For the media, too, Baselworld has become a key date in the calendar in recent decades. Baselworld is regularly attended by over 3,500 accredited journalists from almost every country in the world.

Basel wouldn't be the same without Baselworld

"Basel without Baselworld is something I simply can't imagine", said Basel-Stadt Cantonal Council Member, Christoph Brutschin. Baselworld, with its decades of history, has become an integral part of Basel. Business, culture and society in Basel and the surrounding area also benefit from this event, with its enormous international standing. "Baselworld has been and continues to be a positive and effective showcase for our city and the region", stressed Mr Brutschin.

Industry appears optimistic

The president of the exhibitors' committee, Jacques J. Duchêne, seems optimistic with regard to the future of the sector. "We are generally in a good position as an industry and have the forward-looking markets clearly in our sights", he says. Baselworld is traditionally an important meeting point for the industry. Buyers of watches and jewellery, the most prominent brands and a perfectly developed infrastructure are all to be found in Basel. "And what's more – nowhere else in the world will you find the most important watch brands, jewellery and precious stones under one roof", adds Mr Duchêne.

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