Splendid setting of Palazzo Capponi was the stage for an amazing edition of "Salon of Excellence & Fashion Frames” held in partnership with the Lanificio Cerruti and the Italian Chamber of Fashion Buyers.
This year, DeGorsi luxury consulting (www.degorsi.com), proposed a "Salon of Excellence" (curated by Alex Dordevic, chairman) enhanced by two important events that emphasized the importance and the role of heritage with initiatives designed to promote new talents of hand made tailoring and top level craftsmanship (New Sartorial Thread and Masters of Craftmanship), together with the "scouting" for new talent in women's fashion scene of Made in Italy in the segment called Fashion Frames
Eagerly awaited was the round table "Beyond Fashion: an eye on the future of new brands" where the director of Fashion Magazine Mark Sondermann introduced their visions of the future of fashion, creative capacity of new brands and distribution strategies that they should take to achieve commercial success.
President of the Italian Chamber of Buyers, Mario Dell'Oglio met the designers, accompanied by some of key buyers in the world, including Georgia Pizzi of Harvey Nichols and Andrea Molteni, of Tessabit Como.
Entire event was divided into two areas, one for man and one for women. Area MAN was comprised of two important segments:
New Sartorial Thread
The initiative New Sartorial Thread, held in collaboration with Lanificio Fratelli Cerruti, was introduced as a platform in which the new generation of tailoring talents (Gennaro Annunziata, Davide Siotti and Enzo Carfora) have proposed a selection of unique pieces dedicated to the man who loves the "tailored" hand- made look, strictly with the latest selection of Lanificio Cerruti materials.
Masters of Craftmanship (for Gentlemen)
In this artisanal section, guests were admiring proposals of the historic shoemaker Rivolta of Milan who presented its latest models in cordovan hide using interesting coloring techniques. Siniscalchi, famous Milanese shirt - makers, presented some of the finest hand made shirts and underwear with particular attention to the cut and fit, with precious details including monograming. Innovative made-to-order sneakers of Mario Cocco, were truly a fresh perspective on traditional streetwear that now has a very exclusive option.
The Neapolitan tailors, Sartoria Chiaia of Gennaro Annunziata, Sartoria Davide Siotti and Sartoria Enzo Carfora, have presented a very exclusive selection of iconic pieces of the male wardrobe giving a new look of essential Neapolitan elegance to the world.
In the AREA WOMAN, two important events took place.
Fashion Frames, a women’s section of the event, curated by Cristina Egger (co-chair of DeGorsi ), was completely dedicated to new designers brands that have in their DNA an important dose of stylistic research with a solid structural background that enables the distribution and commercial success.
The brands presented in this edition covered all product categories, from accessories and shoes to clothing and jewelry, allowing clients to select a total look.
Participants in the seventh Fashion Frames were:
Simone Galofaro (skirts)
Antolina (footwear)
Alain Tondowski (footwear)
Berg jewels
Kavj (bags)
Carolina Ferioli
T Unica by Paola de Michiel
Arte Facta (bags and jewelry)
Abodi
At the end of the event, the first "Fashion Excellence Award 2017" was awarded to the most innovative designers idea.
Giampiero and Paolo Molteni of Tessabit awarded KAVJ, a new brand of a particular design and eye-catching bags designed by Kajetana Orsini and Vittoria Orsini.
This years Salon of Excellence has confirmed its prestige as one of the lighthouses of Pitti Immagine Uomo, both for the excellence in craftsmanship brands and new emerging brands.
Main Partners of the event were: Caleidoscopio, a fashion-food concept which offered a special buffet with bio vegan recipes
Partner: HM Make Up Italy / Photo by Tranchese Photographers
