The Royal Palace of Belgrade and the Belgrade Waterfront development will host the 9th edition of the finest classic car and culture of excellence event in Southeast Europe, the „24 hours of Elegance - Concours d’Elegance & Salon of Excellence”, from September 6-8, 2019 in partnership with GENERALI Insurance Serbia, Belgrade Waterfront real estate development, British Motors (exclusive importer of Jaguar and Land Rover)and in synergy with the Serbian Federation of Historic Vehicles (FIVA Member) and British Serbian Chamber Commerce(BSCC).

The event is chaired by its founder Alex Djordjevic of DeGorsi Luxury consulting and will be held under the patronage of the Royal Family of Serbia. Generali 24 hours of Elegance, is an international event dedicated to the prestigious brands, synonymous with supreme quality of manufacture & craftsmanship of details. Guests will share their passion for classic cars, elegance, style, and refinement, in a uniquely fascinating setting of the Royal Palace and the Belgrade Waterfront development. This year’s edition is dedicated to British excellence in craftsmanship with the participation of top-level artisans from the United Kingdom.

The opening gala will take place at the White Palace, on Friday, September 6, 2019, with the unveiling of MASTERS OF EXCELLENCE exhibition, presented by the renowned ARBITER magazine. This year’s edition is dedicated to the British masters of elegance championed by superlative craftsmen, renowned for their artisanship, such as EDWARD SEXTON, the iconic bespoke tailor from London, superb bespoke shoemakers GAZIANO & GIRLING and the famous shirt-makers to kings and statesmen TURNBULL & ASSER, along with renowned accessories by VIOLA MILANO, complemented by tastings of famous HENDRICK’S gin, the spirit of choice for true gentlemen. The automotive star of the evening will be a 100% electric JAGUAR I-PACE  voted both the  European and the Global Car of the Year.

Special salon of the Palace will be dedicated to the finest artians from Serbia, such as HOH handmad itmepieces, BLACKBIRDFIELD ladies hats and fascinators and EVICA gloves, handmade gloves, worn by Dutchess of Cornwall, to name a few.

The star of this SALON OF EXCELLENCE, conferences and exhibitions dedicated to excellence in craftsmanship, which will be held on September 7 at the Belgrade Waterfront salon in Karađorđeva street starting at 3pm, is also:


Viola Milano was founded in Milan, born to create and design the world's most timeless, elegant and understated luxury collection of handmade men's ties and accessories. A true love affair based on passion, desire and mastery, transformed Viola Milano into a total look lifestyle brand. By combining the best italian craftsmanship, superb luxury fabrics, impeccable fit with an understated italian cut, Viola Milano is today known as the "Rolls Royce" of italian clothing & accessories.

They are proud about our dedication to quality and craftsmanship, and the recognition it has earned us in the international menswear arena. At Viola Milano they believe that there is an inherent value in beauty itself, for no other purpose than to appreciate it.

They believe that the best, most satisfying way to do things is not necessarily the quickest or the most convenient. Instead, at Viola Milano they will always strived to make products that reflect their ambition to create expertly crafted, handmade items for the sake of beauty itself. Caring to preserve Europe's strong traditions of quality craftsmanship, they work with talented artisans in the United Kingdom and Italy.

Much of the inspiration that form the basis for our collections come from legendary style icons like Cary Grant, Clark Gable and of course, the one and only, Gianni Agnelli. The strong sense of personal style and not just conforming to rules and trends but instead continuing to break new ground, and by doing so, expressing yourself, that's what true style is all about. We hope you will want to join us in our journey to inspire and be inspired.

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