The time has come for Veuve Clicquot postal truck to join the party...
Since the company has already worked on that yellow cab which delivers luxury champagne, now is the time for Veuve Cliquot yellow mail truck to join the party. Yellow truck is called Cliquot Truck, and the Veuve Clicquot logo on it will travel across the U.S. to collect hand-written letters. The idea behind collecting is to encourage letter writing, a very personal experience that dies in the midst of continuous expansion of numerous modern methods of communication. Another obvious assignment of yellow postal truck is to raise awareness of the brand, which is intended to be achieved on planned events in hotels and restaurants. During the event, the truck will be serving brands of Champagne - Yellow Label and Rose, both on the glass, and on the whole bottle.
Letter-writing campaigns, as well as trucks, are also a tribute to Madame Clicquot, who helped her husband to create a brand, and after his death has worked tirelessly with agents, suppliers, and others - communicating with them and replying to all appropriate letters via mail.
The Veuve Cliquot campaign will be running between July and October. Brand also encourages everyone to use social media to put photos with their yellow truck on Instagram and Twitter, with the hashtag # CliqoutMail. Mail truck arrives with a special photo booth, food and a DJ. It has already been in New York, the Hamptons, Cape Cod and Nantucket.