LG is launching a new range of premium 8K TVs

LG Electronics expands its existing 8K TV set up during CES 2020 event...

The celebrity brand is adding six new 65- and 76-inch models to its range. In this way, the 2020 setup includes OLED 8K TVs with 88 and 77 inches (88/77 OLED ZX models) and LG NanoCell TV models (75/65 Nano99, 75/65 Nano97, 75/65 Nano95). All these LG 8K TV models are based on the Sun CTA 8K definition, unlike the models represented by their main competitor, who uses the 8K Association definition. In addition, the new 8K TV models are equipped with HDMI and USB digital inputs and can support codecs such as HEVC, VP9 and AV1.

The new LG 8K TV models are powered by the new Alpha 9 Gen 3 processor, which uses deep learning technologies to optimize image and sound quality. There's also an AI-based 8K scaling option, which uses Quad Step Noise Reduction and Sharpness Enhancer to bring the lower resolution content closer to the 8K variant.

The processor can also adjust the audio content of 5.1 surround sound, and has the ability to recognize faces and text on the screen to adjust the image quality accordingly. What's more, the Auto Genre Selection option recognizes the types of content being viewed and automatically adjusts the image settings for an enhanced viewing experience. Audio quality is also enhanced with the LG AI Sound Pro.

Finally, the new LG 8K TV models are powered by ThinQ AI technology, which gives users the ability to monitor and control compatible IoT devices, directly from the TV control panel and via voice commands. Also, they support Google Assistant and Amazon Alexa options, along with Apple AirPlay 2 and HomeKit, thanks to the LG smart TV platform webOS. LG also plans to add Far-Field voice compatibility in the future.

In all likelihood, the new LG 2020 8K TV set-up will compete with the latest Samsung 8K QLED TV models. For the time being, we do not yet have information on price and availability, but we believe that it will not be affordable anyway.

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