The first luxury Louis Vuitton hotel opens its doors in the heart of Paris


Over the past 160 years, the French brand Louis Vuitton has expanded from luggage and leather goods, ready-to-wear and accessories to pop-up restaurants and interactive exhibitions. Now the brand is ready to open a luxury hotel.

President and CEO Michael Burke said the brand's Paris headquarters will soon be transformed into a giant complex with the world's first Louis Vuitton hotel and the largest LV boutique.

With a spectacular view that stretches from the Eiffel Tower to Notre Dame Cathedral, the Louis Vuitton building is located next to the Saint-Germain l'Auxerrois church. Burke says the neighborhood was once a "no-man's land" but has been radically transformed by Louis Vuitton's parent company, LVMH Moet Hennessy, over the past 18 months.

The world's largest luxury conglomerate opened a lavish new Cheval Blanc hotel, renovated La Samaritaine department store and unveiled a new Cova patisserie.

The dramatic transformation of the 40,000 square meter headquarters began this week with the launch of a new experiential space called LV Dream. Set to remain open for a year, the 2,000 square meter space features an exhibition of Louis Vuitton collaborations with artists, along with a gift shop, as well as a café and patisserie run by the head pastry chef at Cheval Blanc Paris. Burke says the event space will "most likely" be converted into the largest Louis Vuitton store, while a hotel is expected to open elsewhere in the building within the next five years.

Although Cheval Blanc is only a two-minute walk away, Burke is not worried about the future LV hotel encroaching on his territory: "It would be its own identity, its own segment and its own service – a completely different experience," he says.

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