Traditional watchmaking challenged by pioneering engineers pushing science and art toward new boundaries of the possible Manifesto rich and specific culture.
A professional ethic. An all-consuming passion. Where the enduring expertise of the artisan confronts the trailblazing imagination of the engineer. Where knowledge and know-how meet and embrace a living history, centuries old. At TAG Heuer, artisans work hand in hand with engineers to reinvent the future. Different disciplines, one impulse. To open eyes wide. To set records, then smash them.
To shock those who say no into seeing yes. To lure time and space, fractions of the immeasurable and unbounded, into their most breathtaking configurations. More precisely: to be the best and the fastest, the most accurate and the most avant-garde. This is Haute Horlogerie by TAG Heuer, a state of mind that exploits, side by side, the pioneering achievements of 17th century watchmakers and the most awe-inspiring technologies of today.
TAG Heuer haute horlogerists do not reproduce the amazing achievements of their predecessors — the beautiful minds who set the conventional rules of classical haute horlogerie. Instead, by adopting and adapting the innovative approaches of their forerunners, and pushing these to the outer limits of the possible, they create the classics of tomorrow.
