New collab: TAG Heuer x Super Mario

Super Mario is back on stage - and there is no doubt that this time he will manage to save the princess on his first try!

TAG Heuer and Super Mario have teamed up to create a limited edition version of the TAG Heuer Connected Wear OS smartwatch. Our favourite video game plumber will decorate our wrists with the help of various digital dials and animations. It will also encourage its owners to be active and reward them when they move - the more active you are, the livelier your dial will be! And since Mario is in the story, by default, we expect a dose of gaming fun as well.

The watch is equipped with a "gamification rewards" system, where Mario will greet you every morning, and as you move through completing your obligations, you will receive various animations when you reach 25, 50, 75 and 100 percent of your daily steps. The animations appear in the form of famous Super Mario details - at the position of three hours there is a mushroom that will make Mario grow, while at the position of six hours there is a tube that gives him the opportunity to travel quickly. At nine o'clock, the Super Star makes him unbeatable!

When you reach 100% of your target steps, Mario will climb the flagpole, which all gamers will recognize from the famous game. For this limited edition, TAG Heuer Connected watch dials come with exclusive details and digital experiences.

Since TAG Heuer Connected watch isn’t overly bulky, we have to admit it got an abundance of Super Mario details. The button, crown logo and base gradient now come in Super Mario red, while the letter M is engraved on the clasps. The watch has a built-in heart rate monitor, compass, speedometer and is waterproof to a depth of 50 meters. The battery of this watch will last between six and twenty hours, while the print “TAG Heuer x Super Mario Limited Edition” is engraved on the back.

TAG Heuer plans to produce only 2,000 such models, available at a price of $ 2,150 in selected boutiques and in their online shop.

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